Brand journalism | Content strategy | Copywriting

 

I am a versatile senior writer, editor and communications adviser with 12 years' experience. I specialise in content marketing and communications for corporations, public sector organisations, not-for-profits and professional services firms. 


What I’ve written and edited:

Advertisements, annual reports, assessment tools, brands and branding guidelines, brochures, case studies, communication plans, event collateral, fact sheets, flyers, internet and intranet sites, learner guides, management reports, newsletters, policy manuals, presentations, press releases, speeches, style guides, surveys, tenders, training materials, user guidelines, video scripts and white papers.
 

Clients I’ve written for (by industry):

Automotive, architecture, banking, food and beverage, finance, government, interior design, legal, not for profit, retail (fashion and FMCG), technology and telecommunications.
 

Notable marketing campaigns I’ve worked on:

Cisco: ‘Tomorrow Starts Here’
Commonwealth Bank: ‘Can’
IBM: ‘Smarter Planet’
Lexus: ‘Pursuit of Perfection’
Tourism Australia: ‘There’s Nothing Like Australia’